CURATED VISUALS FOR THE ICONIC ARTIST
NASHVILLE SYMPHONY ORCHESTRA
FULL ORCHESTRA
PHOTO SHOOT
A VISUAL REBRAND FOR A NEW ERA OF CLASSICAL PERFORMANCE
Creative Direction & Photography: Anna Haas
Location: Schermerhorn Symphony Center
Client: Nashville Symphony
"These photos are the future!"
JEFF VOM SAAL,
NASHVILLE SYMPHONY COO
THE PROJECT:
A VISUAL REBRAND
A five-day photography production at the Schermerhorn Symphony Center to create a fresh visual identity for the Nashville Symphony. This cohesive suite of portraits was designed for maximum versatility—to be used across all print and digital advertising, billboards, and as the official framed headshots of the members on display at the Schermerhorn Symphony Hall.
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First visual refresh for the NSO since the 2019/2020 season
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Worked with the NSO's specified marketing budget to create a concept that was fresh and bold
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Created photos that feel relaxed and approachable, that showcase the personality of each musicians
THE DELIVERABLES
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THE FULL ORCEHSTRA: A singular, definitive "hero" shot of the entire orchestra, captured in-camera to showcase the unity and prestige of the organization.
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SECTION PORTRAITS: Stylized group photography of all eight orchestral sections, establishing a consistent aesthetic across the entire ensemble.
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INDIVIDUAL MUSICIAN PORTRAITS: Individual portraits for the musicians across two distinct setups:
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Classical & Traditional: A timeless, elegant series reflecting the heritage of the symphony.
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The B&W Edit: A playful, lighthearted, and high-contrast series designed for modern engagement. This collection has already been integrated extensively into the Symphony's billboards and advertising campaigns.
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CLICK ON A PHOTO TO ENLARGE
UNIQUE VALUE
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UNRIVALED TALENT COMFORT: Achieved high-quality results by prioritizing the artist's experience. By creating a safe, laid back, and fun atmosphere, I captured authentic confidence from individuals who traditionally find professional shoots taxing or impersonal.
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MODERNIZING THE CLASSICAL AESTHETIC: Executed a high-end, magazine-style creative vision that stands out from the grain of standard industry marketing. These non-traditional, editorial-grade visuals are specifically tailored to bridge the gap between legacy arts organizations and contemporary audiences.
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AGILE PRODUCTION: A boutique, high-efficiency team that kept the energy high and the logistics invisible, allowing the focus to stay on the art.
RETURN ON INVESTMENT
WHAT THE ORCHESTRA IS SAYING
RENEE PLUGHAUPT,
Principal Librarian
"The photos look incredible. Thank you so much for your creativity & patience in making the magic happen on camera.
DAWN GINGRICH,
First Violion
"Thank you so much for your beautiful work and unique lens, for making us all look cool and a tad glamorous and like something you’d want to buy a ticket to see!! It really means so much."
LOUISE MORRISON,
Second Violin
Thank you for making this as painless as possible—we don’t usually pose, but you made it fun."
BRADLEY MANSELL,
Cellist
"You are just the best! I have always hated this process but you made it so easy!"
"These photos are the future!"