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PHOTOGRAPHY
BUSINESS MENTORSHIP

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PHOTO BY SARAH PEACOCK OF PEACOCK MEDIA

With over a decade of experience as a creative director, photographer, and business owner, and seven years experience as a mentor for entrepreneurs through the Periscope Program with the Arts & Business Council of Nashville, I'm here to share my knowledge to help you elevate your brand and grow your business. If you’re photographer or entrepreneur seeking guidance, whether you're wanting project-based consulting or a back-pocket, on-call mentor, I offer a variety of tailored services to meet your needs.

FOR PHOTOGRAPHERS:

I provide specialized mentorship, including business consulting, portfolio critiques, lessons in creative direction on set and pre-production, and essential techniques in lighting and retouching, empowering you to master your craft and lead confidently. ​​

 

ARTIST ENTREPRENEURS:

If you're an artist-entrepreneur of any medium who's amazing at making your art, but have always been fed the messaging that you're meant to struggle financially, I'm here to help you unlock your entrepreneurial potential with business consulting and mentorship tailored specifically for artists of all mediums. With SEVEN YEARS OF EXPERIENCE mentoring artists through the Periscope Artist-Entrepreneur Training Program through the Arts & Business Council of Nashville, I bring valuable knowledge and expertise to the table. Together, we'll define your core values and align them your long-term goals, creating an actionable plan to help you thrive. From goal setting and execution to marketing strategies, pricing your work, and social media presence, I’m hands on to guide you every step of the way. Girl, I can even help you with your bookkeeping. Let's Elevate your artistry into the lucrative business it's meant to become. 

WHY INVEST IN MENTORSHIP?

By investing in hands on, personally tailored mentorship, you're investing in the potential for success of your business and career. There is nothing I want more than for you to make back tenfold the money you spend working with me. That's the goal. And not to sound like a midnight infomercial, but if you're not satisfied by our sessions for any reason, I'll give you your MONEY BACK, no questions asked (winks dramatically to camera.) 

Before you even decide to pull the trigger to hire me, we'll have a  30 minute complimentary conversation for you to tell me about what you'd be hoping to get out of a mentorship. I'll then pitch you with the outline of a plan curated just for you. You can absolutely  make sure it feels like a good fit before you commit. 

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PHOTOGRAPHY MENTORSHIP

 

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  • BUSINESS CONSULTING

    • What's your niche?​ Who's your customer? Is your marketing approach working?  Are you charging enough? Are you showing potential customers what you're capable of? Do you have clear, measurable goals in place? Who are your competitors, and what do you offer that they don't? These can be tough questions to ask yourself. But, your business won't truly begin to thrive until you answer them. I would love to be in your corner helping you do just that!

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  • PORTFOLIO CURATION

    • I’m obsessed with the power of curation. Let’s strip away the noise and find the mesmerizing threads that tie your work together, and bring in new customers. I’ll help you present your vision so it doesn’t just stand out, it commands the room.

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  • technique

    • I can mentor you with camera technique: studio, natural, and on camera lighting education, as well as retouching skills that will help you feel confident in getting the shot in any lighting condition, under any kind of pressure, and delivering photos that wow your client. 

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  • creative direction

    • Leading a set and creative team is an art form in itself. I’ll show you how to move with confidence, develop concepts that elate your clients, and execute the story that’s waiting to be told. It’s about being a director, not just a photographer—leading your team with heart and vision.

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  • PRE-PRODUCTION GUIDANCE

    • I’ll guide you through the logistics: contracts, managing budgets, scouting locations, and putting together the right creative and glam team (HMU, wardrobe, the works) to make your vision a reality.

SERVICES
 

"I'VE GOT THE TALENT and THE PASSION...
NOW WHAT?"

Running a photography business can be daunting and overwhelming. I know! You can know you've got that magical eye that can't be taught, but turning that gift into a thriving business is a whole other art form. 

 

I would love to say I've been lucky enough to have a fifteen year long full time career as a photographer and creative director, but luck is just a small piece of it. I've worked vigorously to hone my craft, and to figure out my unique value in the highly competitive marketplace of photographers. I wouldn't be where I am without so many who have mentored me along the way, and I'm at a place in my career where I have a ton of knowledge and wisdom to guide aspiring photographers and creative directors who dream of a full time career. (And no, you don't have to shoot weddings to make a living as a photographer ;) 

​It doesn’t matter if you’re shooting headshots, editorail portraits, high-end weddings, high school seniors, pets, or corporate events. I can guide you. I’ve done it all. The grueling setups, the high-pressure weddings, and the curated, intentional studio portraits, to get where I am today. My mentorship isn’t just for one type of photographer; it’s for any creative who is ready to move with intention.

 

I’m obsessed with helping you hone in on and reach your goals, and to curate a portfolio that is mesmerizing and specifically tailored to your "genuine people." If you're ready to elevate your passion for photography from hobby to thriving business,  I’m here to guide and support  you.

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OFFERINGS

1. The Back-Pocket Business Strategist

(Flagship Mentorship)

  • The Vibe: Ongoing strategic guidance for the creative ready to scale into a high-end, intentional brand.

  • What it is: 2x or 4x 90-minute deep-dive meetings per month where I act as your expert business mentor, providing the strategic advisory needed to build a thriving photography business.

    • AND "Back-pocket" email support for those "wait, what do I do now?" moments, ensuring you always have an expert guide to turn to.

    • Weekly "homework" to keep your gears turning and keep you on track 

  • The Goal: Moving from "just a photographer" to a high-end brand with a clear, professional strategy.

STARTING AT $375/MONTH

3 MONTH MINIMUM COMMITMENT REQUIRED

2. The project pivot 

(3 SESSION SERIES)

The Project Pivot is for the creative who needs more than a one-off diagnostic but isn’t ready for the ongoing monthly commitment. We’ll meet for 3x 90-minute deep-dive sessions to tackle a specific project, pivot, or goal—like a complete pricing overhaul, a mesmerizing rebrand, or a strategic shift that needs more than one conversation to really land. You’ll use the same menu to choose your focus areas for each session:

  • BUSINESS BLUEPRINT

  • PORTFOLIO CURATION

(what stays, what goes, and what your work is really saying)

  • BRAND AUDIT

(does your website/visuals/social actually match the level you want?)

This is the perfect middle ground when you have a clear objective and want an expert guide to help you find the problem areas, set goals, and make a plan, but aren't ready to commit to the monthly mentorship. I can help you get from “I know something has to shift” to “okay wow, now I actually have a plan.” And you can space out the sessions at whatever interval you'd like, as long as you use them all within a six month period. 

$650

3. The Focus Shift (One-Off Consulting)

  • The Vibe: A high-impact diagnostic or problem solve for a specific "business fire," brand audit, or strategic pivot.

  • What it is: A session length of your choosing to get obsessive about your soulful business strategy. Whether it’s a pricing pivot or a branding crossroads, you’ll leave with a win and more clarity for your business.

  • The Menu: Pick any focus from the service menu (Business Blueprint, Portfolio Critique, etc.)

$150/HOUR

faq

"DO I HAVE TO BE LOCAL TO NASHVILLE?"

NOPE! The beauty of business mentorship is that we can do it all via Zoom if you're not local. So whether you've got a family photography business in Michigan or a headshot business in Florida, I can help you get your career off the ground! 

I’m just starting out. Should I wait until I’m more established?

Not at all. If you have the talent but no roadmap, you’re in the right place. This is for the hobbyist with a solid portfolio ready to launch, or the pro who needs the knowledge and support to grow. As long as you know your gear and have an established body of work, we can build the business blueprint.

BEFORE YOUR fIRST SESSION



The work starts before our first session. I’ll send over an intentional deep-dive questionnaire so I can understand the heart of your business—your hurdles, your strengths, your goals, and your five-year vision. I’ll do my homework and a full brand diagnostic on my end, so when we sit down, we’re ready to dive straight into the good stuff.

SOME THINGS I KNOW

THE EYE IS greater THAN gear

Ok ok, that's not entirely true. I love some amazing gear as much as anyone, and there's so much amazing photo gear out there. But, having the most expensive camera in the world doesn't matter if you haven't worked to train your eye to get the shot, or if your subject's expression looks strained or forced. YOU are the magic behind your photos. We'll get to the technique, and all the ways that aperture, shutter speed, ISO, and exposure work together. But, I like to start from a more primal place. What moves you about photography? What's your why? How are you choosing your composition? What's your superpower as a photographer and creative director, and how can you lean into that more? 

THE BUSINESS
OF PHOTOGRAPHY

With a decade of experience successfully running my own photography agency, I can help you navigate the unique challenges of this industry. Even within the industry as a whole, each genre requires a different business model, and advertising to widely diverse markets. From honing in on your ideal customer, pricing your work and articulating your worth, to marketing strategies & understanding contracts and licensing, I’m here to guide you every step of the way. I'll guide you to hone in on your niche and connect with your ideal customers effectively. Let's elevate your business together and ensure you stand out in your market!

LIGHTING IS EVERYTHING

Shooting out of a studio for years that had very minimal natural light, I was pushed to master studio lighting, and I can help you master it too. Whether it's natural light, an on camera speed light, constant lighting, or strobes with modifiers, I can teach you how to get amazing shots under any lighting condition. There's nothing more empowering than being able to hone in quickly on the lighting look your going for, so that you're free to explore, improvise, and play. I can also offer tips for trouble shooting when things go wrong (as they do) so that you can walk into every shoot scenario confidently, like a boss.

YOUR NICHE WILL HELP YOU SOAR

Have you ever told someone you're a photographer, and they immediately ask you if you can shoot their family's holiday photos, even if this isn't what you do? There's a conception, even among up and coming photographers themselves, that just because you have a business taking pictures that you'll say yes to shooting anything, that you should feel lucky to make money with your camera, even if it's not something you enjoy shooting. I don't subscribe to this at all. There is immense power in saying NO to that which you don't enjoy shooting. YES, you can be successful shooting and directing what you love and are best at. And I believe you can get to that point in your career with the right plan in place. 

REACH OUT!

TO SET UP A COMPLIMENTARY 30 MINUTE CHAT

I'M INTERESTED IN MENTORSHIP

"Anna helped me hone in on my business and take it a point where I felt like it was all over the place, with no clear direction, to a point where I know exactly what my goals are and which customers I should be targeting to really thrive."

Cara Hartfield

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